QDOBA Mexican Eats has announced the signing of the largest ever multi-unit franchise agreement in the brand’s history. The new restaurants will be located and built in North Dade, Broward and Palm Beach Counties over the next 10 years.
The deal is being led by Michael Guiffre, who is armed with over twenty years of experience in the construction industry overseeing organizational structure, development and customer relations. He was the operating partner for over 10 Dunkin’ locations, and was recognized for the network’s performance which brought in over $13m a year annually.
QDOBA is pursuing an aggressive growth plan, with plans to open 2,000 new locations, with a mix of new and existing franchisees as well as the development of some corporate locations. The brand has already made 60 franchise commitments in 2021, and plans to make several more in 2022.
“After my experience with Dunkin’, I have been searching for the best opportunity to rejoin the restaurant industry,” said Guiffre.
“QDOBA was the perfect option for me. With a variety of restaurant formats and selection sites, opening my locations is going to be a smooth process. I am ready to hit the ground running and continue to grow QDOBA’s presence across Southern Florida.”
The brand has made sure to offer flexible footprint options to its franchisees that will work well in a variety of traditional and non-traditional areas. A streamlined and efficient buildout is intended to reduce costs for franchisees when opening up.
“This deal is a tremendous step for QDOBA, and it further situates us as the key player in the Mexican fast-casual segment,” said Jim Sullivan, chief development officer at QDOBA.
“Franchising with QDOBA gives operators the ability to grow with a nationally recognized brand that offers a great return on investment and tremendous corporate support. This is an opportunity that is second to none, and operators like Michael recognize that.”