Phenix Salon Suites has announced the signing of a multi-unit franchise agreement to bring five units to Illinois. The brand has signed with Theresa Townsend, whose five locations will be located in and around Chicago.
Townsend has a background in pharmaceutical sales and management, which has provided her with the skillset required to run Phenix locations. She plans to open in Hyde Park, Bronzeville, South Loop, Chicago Metro and South Suburban, with her first salon scheduled to open in 2023.
“When I started doing research on various franchise opportunities, Phenix stood out because of its commitment to the success of lifestyle professionals and the personal family touch of the brand,” said Townsend.
“I am deeply committed to meeting the needs of salon professionals to ensure they can provide top-notch service to their clients, and partnering with a brand with those same pre-existing values is really important to me. Hearing Gina’s inspiring founder story was what really sealed the deal for me, and her desire to be a strong ally for salon professionals is a mission I will embody.
“I am excited to launch my Phenix locations in Illinois, where there is strong existing brand presence, and utilize my creative and relationship skills to empower lifestyle professionals to become business owners themselves.”
Phenix is on a mission to grow internationally as well as domestically, with locations soon to open in Sweden, England, Scotland and Ireland.
“Theresa will be an incredible asset to the Phenix brand as we continue to expand. Her strong commitment to lifestyle professionals and meeting their needs so that they can provide excellent service to their clients is exactly what the Phenix mission is about,” said Gina Rivera, founder of Phenix Salon Suites.
“We are excited to grow our established brand presence in the Chicagoland area and we are confident that Theresa is the best person for the job. We’re looking forward to creating new opportunities for Chicago lifestyle professionals through her five locations.”
Read our interview with Randa Shebly-Cobb, a Phenix franchisee leading the brand’s expansion efforts in Sweden.