Mayweather Boxing + Fitness has announced the opening of multiple locations across Russia, and have already celebrated the openings of locations in St. Petersburg and Moscow. The fitness brand has plans for at least 50 studio locations across Russia.
“I couldn’t be more thrilled to bring my boxing and fitness franchise to Russia,” said Floyd Mayweather, former boxer and co-founder of Mayweather Boxing + Fitness.
“Huge congratulations to Maxim, Boris, Andrey, Yulia and the entire Russian team. Our studios in Russia are just the beginning of our global expansion as we continue to partner with other motivated and established operators worldwide. As I have said, it’s all about the team around you.”
Mayweather hosted opening celebrations for both locations with workouts, ribbon cuttings, studio tours and a red carpet event for members of the media and invited guests.
“This is an incredible time for our brand, and we are excited to bring the franchise to Russia,” said James Williams, CEO of Mayweather Boxing + Fitness.
“Floyd is already an international brand, and we know people are going to love his dynamic fitness concept across the world. Utilizing our success in the US as a blueprint, and continuing to develop strong partnerships with committed international partners, we look forward to building a thriving international presence across many other countries.”
The Russian expansion has been made possible by the local master franchisee, Boris Kisko, who came across Mayweather Boxing + Fitness while walking past the brand’s flagship location in Wiltshire Boulevard in Los Angeles. After successfully opening a location of his own in Hollywood, Kisko and his partners purchased the Russian rights to the brand.
“The Mayweather brand has a powerful presence globally,” said Kisko.
“Launching this fitness brand in Russia with the support and attendance of Floyd has been an unbelievable experience. With the additional support of a gold standard corporate team, we are developing an unmatched model for successful future studio openings throughout Russia.”