Mathnasium has announced the signing of a master franchise agreement in Saudi Arabia with Asma Aldehlawi. The brand is hoping the deal will return at least 45 centers across the country. The first center will be built in the capital city, Riyadh.
“A first center in Riyadh will be a great opportunity to demonstrate the value Mathnasium provides in helping maximize children’s math capabilities through a fun and enjoyable learning experience,” said Bill Schreiber, executive director of international development of Mathnasium.
“We’re very excited for Mathnasium to be seen, talked about, and experienced in Saudi Arabia.”
Aldehlawi was born and raised in Saudi Arabia, and has spent the previous decade as the head of the gifted education administration, a part of the ministry of education. She was also the supervisor of a housing development in the Bunyan Charity Association since 2018.
She saw how her son benefitted from attending virtual Mathnasium classes and consequently became interested in the brand and its mission to help children learn math easily.
“As a businesswoman who worked most of my life in the education sector, investing in Mathnasium seemed like a natural, promising business model that I can relate to,” said Aldehlawi.