The previous president of TITLE Boxing Club is moving into the beauty and wellness space.
Massage Heights, a health and wellness franchisor, has announced the appointment of Susan Boresow as president and CEO, effective immediately.
Shane Evans, who founded Massage Heights 17 years ago and served as CEO for the past five years, will continue to support the brand as vice chairwoman of the board of directors.
“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” said Shane Evans, co-founder of Massage Heights. “Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”
Boresow began her franchising journey back in 1985, with her first job as a store marketing coordinator for McDonald’s. She has since worked at several brands including Sport Clips, Cold Stone Creamery, Pump it Up, Godfather’s Pizza and Massage Envy.
Her most recent role was President of TITLE Boxing Club, where she led the company through growth periods and navigated the franchise system and home office team through the challenges of the pandemic.
Back in July of 2020, we spoke with Susan and James Lloyd, franchise development manager for TITLE, on the Global Franchise Podcast about how the brand was navigating the COVID-19 pandemic.
“There’s excitement surrounding the next six months and the future of Massage Heights. As we leverage in-depth research and think tank discussions on how to best outpace, innovate and differentiate ourselves from others in the industry,” said Susan Boresow, president and CEO of Massage Heights. “I’m grateful to be joining a franchise network filled with passionate owners who are ready for the next big step.”