Little Caesars has announced the signing of a multi-year partnership deal with the NFL to become its official pizza sponsor. This marks one of the brand’s most high-profile sponsorship deals ever signed and will help the brand continue the momentum of growth it has seen over the past few years.
“We’re thrilled to welcome Little Caesars to the NFL family,” said Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships.
“With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”
The deal has been struck a month or so prior to the start of team training camps, the unofficial kick-off of the season. Little Caesars has the marketing rights to produce products, packaging, and promotions that it can connect to the NFL, its teams, players and fans. The pizza brand will unveil some of its new promotions, social media games and much more before the start of the 2022 season.
“This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country,” said Dave Scrivano, president and CEO of Little Caesars,
“And because we’re the value leader in the pizza industry, hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices are on the rise.”
