Building on three years of international growth, IHOP restaurants are now targeting the UK and Ireland for new expansion. DineEquity announced plans to open up to 50 restaurants in partnership with UK-based World Franchise Associates and Propel Hospitality.
Daniel del Olmo, president of international, DineEquity, Inc. said, “Our franchisees drive our business, and it is our job to make sure they are well prepared and equipped so they have every opportunity to be successful. We see the United Kingdom as an important growth opportunity for IHOP, especially given the large appetite for our unparalleled all-day breakfast experience, American lunch and dinner entrees, warm hospitality and – of course – our world-famous pancakes.”
The UK and Ireland were chosen because of the UK’s economic stability is encouraging restaurant operators to consider strong U.S. restaurant systems. IHOP is100 percent franchisee-owned and operated. The UK is already a strong base for US-franchised brands.