The Dine Brands International owned IHOP has announced the opening of its first virtual kitchen in North America, situated in Toronto, Canada. IHOP worked with Ghost Kitchen Brands to create the new virtual location.
At its 60 Sudbury St. location in Toronto’s Liberty Village area, guests can now enjoy a selection of IHOP’s menu items, and more for takeout and delivery. Ghost Kitchen Brands’ direct ordering platform and in-restaurant kiosks allow customers to mix and match meals and snacks in one order. Guests can also order IHOP directly for pickup or delivery through third-party delivery service providers.
“With off-premise sales nearly doubling since the start of the pandemic, it’s evident that guests have become accustomed to the ease of digital ordering and continue to seek convenient options for enjoying their favorite meals outside of the four walls,” said Tony Moralejo, president, International, Dine Brands Global, Inc.
“Through our partnership with Ghost Kitchen Brands, we can provide guests more ways to access our beloved pancakes and familiar comfort foods. This demonstrates our brand’s continued commitment to innovation by providing new ways to experience our classic favorites.”
IHOP plans to continue growing with ghost kitchens to meet shifting customer demand, and will also provide a strong platform for IHOP to grow and reach customers.
“IHOP is one of the world’s most beloved full-service restaurant brands and we’re thrilled to partner with Dine Brands International to increase accessibility to IHOP’s signature menu through on-site ordering, takeout, and delivery,” said George Kottas, founder and CEO of Ghost Kitchen Brands.
“We are uniquely positioned to help iconic brands like IHOP serve more customers by leveraging best-in-class technology and customized mix-and-match ordering, making the experience convenient for both guests and brands.”
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