Happy Joe’s Pizza & Ice Cream has announced the impending opening of its first two units in Cairo, Egypt, with more to come across the region. This news follows the signing of a master franchise agreement in September 2021 with Ahmed Elbataran.
Elbataran’s group, H.J. Happy Joe’s for Restaurants LLC, first open the first location in the Cairo suburb of Roxy, Heliopolis in July and will open their second unit in the Giza suburb of SODIC in August. Eventually, the group will open eight locations across Cairo.
The family-owned franchisee group is comprised of Ahmed Mohamed Magdy Elbatran, Mohamed Magdy Elbatran, Abeer Ahmed Abdelhalim Elkabbany and Zina Mohamed Magdy Elbatran. Mohamed Magdy Elbatran and his two brothers were previously Happy Joe’s franchisees in the 1980s and 1990s. Ahmed Mohamed Magdy Elbatran, son of Mohamed Magdy Elbatran, saw the popularity of the Happy Joe’s brand and wanted to bring it back to Egypt.
“After signing our master franchise agreement last fall, we’re thrilled to start opening our doors over the next few months,” said Ahmed Elbataran, president of H.J. Jappy Joe’s for Restaurants LLC.
“Nothing compares to Happy Joe’s one-of-a-kind fun and family-friendly atmosphere in the entire Middle East and North Africa region. So, we can’t wait to bring the iconic brand back to Egypt under the new leadership, vision, and energy that chief happiness officer, CEO and president Tom Sacco has re-energized Happy Joe’s brand with. We are looking forward to bringing the community together and creating lifelong magical memories at Happy Joe’s.”