The CEO explains how HomeVestors of America has made buying and turning “ugly houses” into a services franchise success.
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Property has always been a lucrative area for investment, which has led to countless property-centric franchise brands to emerge and thrive within this brick-and-mortar space. One such brand is HomeVestors of America, perhaps better known as ‘We Buy Ugly Houses’; the home buying and renovating brand that has swept across the States since its founding in 1996.
Just last year, HomeVestors’ franchisees purchased almost 10,000 houses, generating sales of more than $1.6bn. It’s clear that this house-flipping model is proving more than viable to all involved, so we wanted to get a clearer picture of how the process works.
To understand the brand, we’re joined by David Hicks, CEO of HomeVestors. As well as unpacking what an ‘ugly house’ truly is, David explains the brand’s development agents, and how they help to turn even the newest franchisee into a true house-flipping expert.
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