Fantastic Services thrives by harnessing technology | Global Franchise
Global Franchise
Logged in article Logged out article
Fantastic Services thrives by harnessing technology


Fantastic Services thrives by harnessing technology

How the home services franchisor is preparing for the future

How the home services franchisor is preparing for the future.

Content Partnership*

Fantastic Services, one of the most technologically advanced franchises in the U.K., demonstrated a great performance during the pandemic and continues that in a straight line. The company founders Anton Skarlatov and Rune Sovndahl reveal that the secret behind the brand’s success is the so-called “Copenhagen agreement”.

Anton says, “ Rune Sovndahl and I committed to investing 80 per cent of all profit back into the business. I must tell you that it wasn’t easy in the first three to four years. But what kept us going was that we didn’t want to run a company that misses half of the opportunities, but its owners drive expensive cars and live in fancy properties.”

Since establishing the company in 2009, Rune and Anton have had the vision of combining cutting-edge technology with marketing expertise, and completely transforming the way people and businesses book these services. During the past 12 years, they’ve invested over £20m in building custom solutions created explicitly for the needs of its customers and franchisees.

By following the “Copenhagen agreement”, Fantastic Services, which specializes in cleaning, gardening, pest control and tradesman services, currently has more than 530 franchisees, stretching over three continents.


Fantastic Services has built custom software that addresses the specific needs of its franchisees and is an all-in-one place operation, to manage team and client communication. In essence, it connects all the data from two apps (for clients and franchisees) with its customer care center, allowing franchisees to track and handle each step of the process.

“Cutting-edge technology is one of the most attractive benefits that we provide our franchisees with”

The company has spent over a decade perfecting the way bookings and scheduling are made with constant updates to its technological solutions. Its unsurpassed devotion to automating the business is already reaping benefits by making the customer journey as smooth as possible – while, at the same time, cutting out the need for human monitoring and operating costs.

According to Jenny Farenden, head of franchise marketing at Fantastic Services, “cutting-edge technology is one of the most attractive benefits that we provide our franchisees with”.

Fantastic Services offers investors three different options – working, area development, and master franchise. The working franchise is the most affordable opportunity. It involves running a single unit or managing a couple of teams while still operating on-field.

The area development franchise model gives franchisees the exclusive rights to sub-franchise and develop the brand in a particular area or county. The master franchise option, meanwhile, guarantees the rights for a whole country.

If you want to be part of a business that continues to grow, implements new ways of communication and launches new strategies and services, then Fantastic Services is the right choice for you.


Established: 2009

Number of locations: 530+

Location of units: U.K., Australia, U.S.

Investment range: £6,500

Minimum required capital: From £1,500

Contact:, (+44) 0203 746 3106

Start making informed business decisions. Join Global Franchise Pro for free today.

Latest trends and investment opportunities

Unlimited access to industry news and insight

Exclusive market reports and expert interviews