The Xponential Fitness-backed brand is gearing up for growth Down Under.
CycleBar, the low-impact, high-intensity fitness brand specializing in cycling workouts taking place in proprietary ‘’CycleTheatres’, has opened its first location in Australia in Currambine, Perth.
With this new development, the footprint of CycleBar’s parent company, Xponential Fitness, which owns eight boutique fitness brands, is extended to four continents and nine countries, including the U.S., Canada, Japan, South Korea, Germany, Austria, Singapore, and Saudi Arabia.
“Boutique cycling has been one of the hottest fitness trends in America for the past decade, if not longer, and we are excited for CycleBar to be on the forefront of that in Australia,” said John Kersh, chief international development officer for Xponential Fitness. “The country’s strong demographics and vibrant fitness and wellness scene make it the perfect home for our high-energy, community-driven brand, and an ideal market for rapid expansion over the next few years.”
The Australian expansion is being driven by a master franchise agreement with husband and wife team Matt and Candice Gordin, as well as Matt’s father, Bill Gordin. Matt previously held the position of CEO of BikeExchange USA, a large marketplace for bicycle products, while Candice led the finance and accounting department.
Both have a long history in franchising, with Candice as operations manager for Wild Cards & Gifts, a national gift shop franchise, and Matt as franchisee and general manager for Bike Force, an Australian bike retailer with 24 franchised locations. Bill Gordin founded Bike Force in 1991 and is also a seasoned competitive cyclist, with a gold medal at the World Masters Championship in 2018.
Their master franchise agreement includes at least 45 CycleBar studios in Australia over the next several years.