Crepe Delicious signs master agreement in Jordan | Global Franchise
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Wednesday 19th January, 2022

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Crepe Delicious signs master agreement in Jordan

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Crepe Delicious signs master agreement in Jordan

The crepe franchisor has signed a deal with Anabtawi Sweets

Crepe Delicious, the largest crepe franchise in the world, is set to expand into Jordan after signing a master franchise deal. The brand signed the deal with Anabtawi Sweets, one of the largest manufacturer and retailer of sweets in Jordan. According to the agreement, the first Jordanian Crepe Delicious locations will start seeing development in the first quarter of 2022 with plans to open a further 10 locations in the next five years. 

“As we continue our rapid expansion globally, we are excited to introduce Crepe Delicious to the Jordanian people while such a strong partner as Anabtawi sweets, a true leader in the sweets industry across Jordan and the Middle East”, said Elik Farin, COO of Crepe Delicious Holdings Inc. 

“We feel Crepe Delicious’ value proposition will resonate well with guests across Jordan. As an upscale lifestyle and unique product as state-of-the-art crepes and hand-crafted gelato an alternative to conventional fast food; in addition, we will offer regional menu items to cater to local tastes.” 

Anabtawi Sweets established itself in 1973, and currently has 28 units across Jordan, Iraq and Palestine.  

“We’re looking forward to this partnership with Crepe Delicious, the excitement around this partnership has huge expectations to achieve remarkable success,” said Nael Thawabi, CEO of Anabtawi Sweets. 

“It is a great honor to orchestrate such a partnership between two remarkable concepts, and bring the first international crepe brand into Jordan, by the largest Crepe brand in the world,” said Numan Abu Rmeileh, founder of JSW Consultancy & Franchising who was the architect of this partnership. 

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