The Pilates franchise is further expanding its international footprint.
Club Pilates, the world’s largest Pilates brand with over 615 locations in North America, has signed a master franchise agreement to bring its offering further into Europe, with 50 new studios planned for Spain over the next decade.
Signed with a group including Horacio Rosentgberg, a Club Pilates multi-unit franchisee in Florida, his Barcelona-based brother Fernando and a business partner, Gabriel Mops, the deal marks yet another step into international expansion for the brand; over the past few years, Club Pilates has opened studios in Saudi Arabia, Japan, and South Korea.
“We are excited for Club Pilates to further its European expansion in Spain,” said John Kersh, chief international development officer for Xponential Fitness, the parent company of Club Pilates. “With a seasoned Club Pilates owner like Horacio Rosentgberg on board, along with Fernando and Gabriel, we are confident Spanish consumers will quickly adopt and enjoy the benefits of Pilates through our unique Club Pilates experience, and open the door for future growth of Xponential Fitness brands in the country.”
Despite the pandemic, Club Pilates opened 60 new studios in 2020, and has further studios in development in countries such as Germany, Singapore, and the Dominican Republic. The brand first made its international debut in 2018, when it opened its first Canadian location.
“The challenges 2020 brought about have shown how strong our core and resilience at Club Pilates truly is,” said Shaun Grove, president of Club Pilates. “This deal in Spain is only the beginning of great things to come for the brand in 2021 and another step forward in bringing the incredible benefits of Pilates to a global audience.”