British Swim School, the swimming school franchisor, has announced the signing and opening of its fourth franchise location in Massachusetts. Owner Bethany Fox and her husband, Ben, cannot wait to teach the brand’s signature skills and help children be more confident and secure in the water.
“We’ve lost at least 47 people to drowning accidents in our area this year. That is 47 too many. The rates of drownings and near drownings in Massachusetts have been on the rise since the onset of the pandemic, said Bethany Fox, owner of British Swim School Newton/Canton/Franklin.
“Research shows that participation in formal swim programs like ours can reduce the risk of drowning by 88 percent among children. We can’t think of a better way to help our community than to help teach children these critical life skills.”
The Foxes discussed the possibility of opening a business prior to the onset of COVID-19 as a change from their corporate careers. Once COVID-19 struck, and the pair came across British Swim School, their decision was made.
“Sometimes when you work in a corporate setting, your children and your family are not considered assets. We immediately noticed the difference in our first interaction with the team at British Swim School,” said Bethany.
“This company is dedicated to its work with children and families. This stood out to us. We fell in love with the franchise and are so happy to be part of their mission – ‘Survival of the Littlest.’”
“We are thrilled to welcome the Foxes to the British Swim School family – we have a strong team of owners in Massachusetts, and we know the Foxes will be a great addition to the area,” said Ashley Gundlach, British Swim School president.
“As parents, their understanding of the need for formal swim instruction is high, and with them operating the business, we know more children will have access to this critical lifesaving skill.”