F45 Training Holdings has announced the appointment of Brian Killinsgworth as its new chief marketing officer (CMO), Killingworth will report directly to the CEO and chairman, Adam Gilchrist. With his extensive experience in the sports industry, Killingsworth will be expected to lead F45’s marketing strategy, branding and advertising efforts to gain new customers.
“Brian is a marketing veteran with extensive leadership experience working with professional sports entities, and we are confident that he will drive immense value to our business,” said Adam Gilchrist, president, CEO and chairman of F45.
“We welcome Brian to the F45 team and look forward to seeing him put to work his immeasurable knowledge of sports marketing.”
Killingsworth has over 20 years of experience to his name from his time guiding NFL, NHL and MLB brands. He served as the global CMO for premium experience company, Legends. He was also the CMO of the NHL’s Vegas Golden Knights, where he oversaw marketing, strategy, branding, communications, content, digital and analytics. He also served on the leadership team that launched the franchise.
“F45 is creating a leading global fitness training and lifestyle brand – tapping into its digitally-connected network to stay at the forefront of the industry and help members achieve their fitness goals,” said Killingsworth.
“I’m delighted to join such a passionate and driven team, and look forward to leading the marketing team to further amplify awareness of F45’s world-class fitness offerings.”
