Bad Ass Coffee of Hawaii has appointed Sue Sauer as senior vice president of franchise operations. Sue joined the brand in 2020 as VP of franchise success, and this promotion comes at a critical time as Bad Ass Coffee enters an era of accelerated growth. The emerging franchise brand has set an aggressive expansion goal of opening 150 new locations over the next four years.
With over 40 years of franchise restaurant operations and training experience, Sue is an expert in working with franchisees and helping them improve and grow. She spent 18 years working with Wendy’s in the roles of franchise market consultant, area director, and field training manager, where she gained vast experience and expertise in franchise operations.
“I measure my success by the success of our franchisees,” said Sue. “They are a huge part in helping us grow our brand and becoming a major player in the coffee space – alongside them, we have a great product, a great story, and the Aloha Spirit to guide us. Getting to work with our legacy franchisees and new franchisees is incredibly rewarding as I get to be in the field seeing first-hand how stores are performing. I am excited for what is to come in this new role as we make strategic enhancements to streamline and strengthen operations.”
Bad Ass Coffee continues to achieve high-performance marks with a 76 per cent average unit volume increase compared to that of pre-COVID in 2019 (Source: 2022 FDD – Bad Ass Coffee of Hawaii).
As senior vice president of franchise operations, Sue will oversee the day-to-day performance, training, and development of all Bad Ass Coffee of Hawaii franchisees. Her vision and focus for the department is centered on how to add value to the customer first.
“Since joining the Bad Ass Coffee of Hawaii ‘ohana nearly three years ago, Sue Sauer has literally built a franchise operations infrastructure from scratch while providing our franchisees with outstanding support and training for our growing franchisee community,” said CEO Scott Snyder. “Sue’s vision, experience and leadership have been foundational to our franchise success to date and will help us to set a new ‘gold standard’ for franchising in the competitive coffee segment. This well-deserved promotion is a reflection of the positive impact that she’s made on the relaunch of this emerging brand.”
Bad Ass Coffee of Hawaii closed out a record-breaking 2022, awarding 45 franchise agreements while opening eight new stores. Amid this era of high growth, the brand plans to continue to increase its brand awareness while honoring its Hawaiian heritage.