SUPERBRAND is coming to the IET, London, on 15 June 2022 | Global Franchise
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Friday 1st July, 2022

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SUPERBRAND is coming to the IET, London, on 15 June 2022

Case Study

SUPERBRAND is coming to the IET, London, on 15 June 2022

The bfa’s flagship SUPERBRAND event, in partnership with Barclays, is returning on 15th June 2022

This high-impact event is your gateway to international franchising expansion, featuring a truly global agenda. This really is an ideal informative and established interactive learning platform for established brands both in the U.K. and those abroad that are looking to enter the U.K. market.

SUPERBRAND is very much aimed at U.K. franchisors looking to expand their business internationally.

All sessions are tailored to deliver business insights and expand your knowledge, making sure that you are asking the right questions. Furthermore, this event will give all attendees perfect access to new opportunities and a new integrated network within the franchising community.

The SUPERBRAND event has a key focus on education in a global community in the morning and connecting a global community in the afternoon. In the education sessions there will be a key focus on growth through acquisition, how to prepare for international development and what to consider when entering a new market, how to build a substantial U.K. network and finally understanding all of the key legal implications.

Stevie Borthwick, head of franchise at Barclays U.K., notes, “At Barclays we believe franchises play a vital role in supporting the local economy through job creation and the payment of taxes. Not only does it promote entrepreneurship but it reduces the risk of failure too. With this in mind, we are extremely proud to be continuing our commitment to supporting the franchise community by sponsoring the bfa’s upcoming SUPERBRAND event in London. Whether you’re a franchisor or franchisee, having industry knowledge and experience is vital to make the most of new opportunities. The bfa’s ambition and dedication to upskill both franchisors and franchisees whilst providing opportunities to network and grow, makes this event truly worthwhile and useful to anyone looking to move forward in their franchising journey.”

The agenda for the morning

This event aims to expand the franchising journey through targeted sessions for the following audiences in the morning sessions:

• SUPERBRAND – designed for U.K. franchisors looking to expand their operations and take it to the next level. Focusing on growing existing franchisee profitability, brand acquisition and developing new products or services to really supercharge the business

• U.K. developer – ideal for international franchisors looking at entering or upscaling in the U.K. It also focuses on sustaining the network, as well as why the U.K. is a great entry proposition and exploring what potential franchise partners want

• International expansion – geared towards master franchising with next steps on research and wider analysis on geographical expansion, your further team development and all of the practical steps, such as legal considerations, that you will need to consider.

This event has a truly global agenda and is an informative learning platform for established brands both in the U.K. and those abroad that are looking to enter the U.K. With breakout sessions from leading franchisors with a wealth of experience this event will give you the insight you need to be able to plan the next steps of your international franchising journey.

Connectivity will be the afternoon’s focus

In the ‘connecting a global community’ sessions in the afternoon, there will be opportunities to showcase your superbrand as the Institute of Engineering and Technology (IET) venue will be transformed into a connectivity centre. This will offer opportunities to showcase your superbrand with a superbrand stand up, where you can learn more from brands looking to enter or grow in the U.K. market. You will also be able to explore a visual and audio gallery and have the chance to get one-to-one advice from an ‘ask the experts’ panel, allowing you to really drill down into the questions that matter to you. The afternoon sessions are aimed at franchisors who want to further share their brand and development journey and also franchisees and prospective franchisees who are looking to grow and invest.

Richard Davies, advertising director for Global Franchise, notes, “Global Franchise is proud to be a media partner for the bfa’s upcoming SUPERBRAND event, especially considering the pedigree and professionalism that the bfa is associated with. With education sessions, networking opportunities, and guidance for international brands looking to enter the U.K., this will truly be an unmissable event for the franchising community.”

Pip Wilkins, CEO of the bfa, notes, “It is great to see our SUPERBRAND event returning once more, supercharged and ready to give you all the insight you need to expand your business horizons into the international arena. SUPERBRAND really is the place you need to be to better understand how to develop and expand your brand and widen franchise operation into new and existing markets. There is a blended format of keynote presentations from speakers around the world of business and franchising and interactive breakout zones to truly get to the heart of the topic. All sessions are structured to give key value for you and your business and provide the opportunity to network and learn from others, while building lasting connections.”

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