COYOTE UGLY: Taking on the planet one drink at a time! | Global Franchise
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COYOTE UGLY: Taking on the planet one drink at a time!

Case Study

COYOTE UGLY: Taking on the planet one drink at a time!

The ‘Most Famous Bar on the Planet’ is ramping up its global expansion, reports Justin Livingston, Coyote Ugly’s VP of franchise Development

The ‘Most Famous Bar on the Planet’ is ramping up its global expansion, reports Justin Livingston, Coyote Ugly’s VP of franchise Development

25 years after opening the original Coyote Ugly Saloon in New York City, the famous bar is expanding to all parts of the globe. Momentum has been building in recent years, with the company now operating in seven countries. Currently, the concept is opening multiple units in the UK and Japan with development conversations happening in additional key markets such as Australia, India, Canada, and many more.

This recent surge in the brand’s expansion is just the beginning – the brand shows no signs of slowing down. “It’s a unique thing to have such availability for franchising in major international markets with a brand this big, but it won’t last – the secret is out!” says Vice President of Global Development, Justin Livingston. With major cities like Sydney, Berlin, Shanghai, Bangkok, Montreal, Cancun, Rio, and many more still available, there are amazing opportunities for Coyote Ugly all around the world.

The world-famous Coyote Ugly Saloon brand appeals to both tourists and locals alike, and is renowned everywhere for the signature entertainment provided by the Coyotes (bartenders). Both a party-bar and place to be entertained, visitors can expect to grab a few (or many) drinks as well as watch as the Coyotes dazzle the crowd with dancing, signing, games and more. Coyote Ugly is a culture and an experience that keeps patrons coming back for more.

“It’s terrific when we open a bar in a new market and get such an immediate positive response and following. We strive to find only the best new franchisees to bring the brand into a new market.” says Livingston. “We’re thrilled when we see our international franchisees begin an aggressive expansion throughout their regions – we like to hear about new potential markets. The new bars worldwide have been a huge success and we have loved seeing the Coyote Culture enter new and exciting markets!”

The franchise is seeking partners who have the experience and desire to enter or expand into the bar/nightclub industry at the top with a powerhouse brand like Coyote Ugly. The Saloons thrive in major cities with high tourism and high numbers of local patrons. With the brand’s high level of recognition, it’s both your neighborhood bar and a business that attracts tourists who want to have the Coyote Ugly experience! “What an incredible opportunity to open a new business that immediately benefits from brand recognition and has people lining up to check it out!” says Livingston.

Birth of a legend

The Coyote Ugly legend began with a girl, a dream, and a little bit of Wild Turkey. In 1993, Liliana “Lil” Lovell, a 24-year-old Wall Street apprentice-turned-bartender was doing a job she loved, making money, and gaining notoriety for her antics both on and behind the bar. Tired of working for other people, she was ready to make her move. The plan was simple: open her own bar, make money, and have fun doing it. Determined not to let anyone or anything get in her way, she drew up a business plan: beautiful girls + booze = money. It was that simple concept that challenged the way the bar industry had worked for years and incited excitement and a culture that soon became world famous. Now, 25 years later, that model has created a culture that has fueled articles, reality television series, a blockbuster movie, and bars across the globe.

“It never hit me how far this thing had gone until we started opening saloons abroad,” says founder Liliana Lovell. “As Coyote Ugly’s fame continues to grow, we look forward to taking the world by storm, one boot-stomping bar at a time.”

With over 250 years of experience, over 25 Saloons world-wide, the huge, blockbuster movie, three seasons of a reality show on Country Music Television, Coyote Ugly Saloons has its sights set on expanding its Saloons into every market across the planet! Coyote Ugly offers an International franchise program for selected franchise candidates full of fun, support, high profits, and the recognition of one of the world’s best-known brands. “We’re taking the most iconic bar brands in the world and offering not only the power and history of the brand, but a support and training franchise program unparalleled in franchising setting up the right franchisees for amazing success!” says Livingston.

Coyote Ugly operates one of the strongest support and training systems in franchising. Over 25 years after its conception in New York City, USA, the Coyote Ugly brand has never been stronger. The concept has a unique offering, able to provide systems and methods of running the world-famous brand but also possessing the flexibility to adapt to local cultures and traditions. The robust training and operations system includes full training of owners, managers, and staff, assistance with site selection and procurement, store design, brand and marketing guidance, and unrivaled ongoing support.

Franchisees who are hands-on, have a deep understand of their local market and commit to follow Coyote Ugly’s franchise system are those who are most likely to become key players in the bar and nightclub retail sector.

The total investment in a Coyote Ugly Saloon franchise is between $500,000USD and $1,500,000USD dependent on location/market, size, and venue. Coyote Ugly is looking to expand the brand with franchisees who embrace the culture of Coyote Ugly Saloon and share their vision of offering the Coyote Experience to their market. Owners will benefit from the history of a world-wide legend in the industry and tested business model.

Think you may have what it takes to own the Most Famous Bar on the Planet? Do you want access to the knowledge, systems, and leadership of the world leader in the bar-nightclub industry? Do you want to be a part of the upcoming aggressive expansion of the Coyote Ugly Saloon brand? If you’d like to talk about the details and see if we are a good match for each other, visit www.coyoteuglyfranchise.com and request information from Justin Livingston, Vice President of Global Development at justin@coyoteuglysaloon.com.

Why invest in a Coyote Ugly Saloon?

* A brand so famous, they made a movie about it!
* The most famous bar on the planet is now the hottest franchise in the world!
* Key markets still available but won’t last!
* A support and training program developed by a legend in the bar industry after 25 years of operations.

AT A GLANCE

Name of Franchise:
Coyote Ugly Saloon
Established:1993
Number of franchised outlets: 16 Franchised/10 Corporate Owned
Location of units: US, Germany, Wales, Russia, Ukraine, Kyrgyzstan, Japan
Investment range: $500,000.00USD to $1,900,000.00USD
Minimum required capital: $250,000.00USD
URL: www.coyoteuglysaloon.com
Contact: (email and/or phone): Justin Livingston, justin@coyoteuglyfranchise.com, 720.442.7777

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