Carl’s Jr.: The rising star in global QSR | Global Franchise
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Carl’s Jr.: The rising star in global QSR

Case Study

Carl’s Jr.: The rising star in global QSR

At 80 years young, Carl’s Jr. prides itself on delivering the uninhibited enjoyment that consumers crave from QSR

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Carl’s Jr. has been a destination for handmade classic American menu items since 1941 at the start of the iconic Southern California sun and surf culture. Since then, its parent company, CKE Restaurants, has grown to become a global QSR powerhouse with nearly 4,000 restaurants on six continents.

The brand devotes time to understanding ever-evolving tastes, cultural preferences, and market trends, all with the help of its informed franchisees and passionate customers. Backed by a dedicated food innovation team, Carl’s Jr. constantly develops bold, new and affordable products which are authentic to the brand’s heritage, as well as relevant in the local markets in which the brand operates.

Exceptional growth driven by quality food

Carl’s Jr. serves delicious food that is designed with the ambition to serve consumers’ cravings, drive loyalty, create repeat visits, and build sustainable top-line sales that contribute to franchise profitability. This practice has enabled the company to double its international footprint in the last six years to 1,000 plus international locations, driving the QSR brand to its highest average unit volumes in its history.

The global brand has its eyes set on continuing to expand and is looking to partner with ambitious candidates to break into new markets. The brand is confident it has the ingredients to aggressively expand. A fresh brand identity, innovative technology, dedicated chefs creating a diverse menu, great new contemporary facility design and a thoughtful ‘get it done’ culture.

Now could be the ideal time to open a Carl’s Jr. Restaurant

Carl’s Jr. is accelerating growth by emphasizing its core values and attributes: quality food and great service with the value and the convenience of a QSR. The brand’s DNA is expressed as having a “larger than life personality” and “burgers built to spill!”In terms of the iconic menu items, the brand serves big, juicy Angus burgers, hand-breaded chicken sandwiches and tenders, hand-scooped ice cream shakes, and more.

With the brand’s well-established and well-resourced regional teams, it is poised for the next chapter in its growth story. Carl’s Jr. can offer an unparalleled level of support to forward-thinking franchisees looking to partner with a long-established success story.

At a Glance CKE Restaurants

Year established: 1941
Number of franchised outlets: 2,800 U.S. and 1,020international
Location of units: U.S. based and 40 plus international markets
Investment range: $350,000 to $2m per restaurant
Minimum required capital: $500,000K (inline) to $1m (freestanding) per restaurant
Contact: Marc Mushkin +1-305-588-2724 / mmushkin@ckr.comM

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