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A clear vision
A clear vision

Case Study

A clear vision

A rising worldwide need for visual communications and digital sign technology has positioned FASTSIGNS® for robust global expansion

Without signs, graphics and other visual communications, people would struggle to navigate roads, find their way through airports, or understand what a business offers without stepping a foot in the door. Signs are an important part of everyday life, and visual communications make the world a more interesting and organised place.

For most businesses, effective visual communications are crucial for creating a brand experience, bringing a message to life and driving sales. With increased competition and a growing economy, companies are continuously seeking innovative leaders in the sign and visual graphics space to drive strategy and gain market share. Thousands of corporations worldwide rely upon FASTSIGNS to help with their visual communication needs.

FASTSIGNS International Inc. is driving industry growth, standards and progressive communication strategies. With sales reaching more than $400 million globally, the company is the worldwide franchisor of more than 600 FASTSIGNS sign, graphic and visual communications centres in nine countries.

FASTSIGNS is more than just a banner and sign company. As a visual ideas business, FASTSIGNS provides comprehensive solutions for corporations of all sizes with a wide variety of offerings.

All independently owned and operated FASTSIGNS centres help customers of all sizes, and across all industries, meet their business objectives and increase their business visibility through the use of signs, graphics, printing, promotional products and related marketing services. In order to provide the best results, each centre starts by understanding the client’s challenges, learning their objectives and gathering information on the visual communication needs. FASTSIGNS consultants provide comprehensive visual communications solutions, including brand strategies that combine new technologies with cutting-edge innovations. FASTSIGNS has an extensive, reputable global network of franchisees to assist with any visual communication need that customers encounter.

FASTSIGNS provides digital signage solutions to solve client challenges. Digital signage complements static signage and offers a myriad of benefits. FASTSIGNS helps visually communicate messages on content for digital signs that can be updated frequently, in addition to being created for a variety of public spaces, such as transportation terminals, retail stores, restaurants, healthcare facilities, corporate offices, and more. With its increasing use across different industry verticals, various studies expect the global digital signage market to surpass $20 billion USD by 2020 – a $5 billion USD increase from 2015. The digital signage market is expected to have the highest growth rate in the UK, Germany, Japan and South Korea.

“At FASTSIGNS, we maintain a keen eye on industry developments that will help our franchisees deliver a more effective customer-focused communication strategy,” said Mark Jameson, EVP of franchise support and development at FASTSIGNS International Inc. “We continue to provide franchisees with guidance and support, while keeping the lines of communication open. This has been the foundation of our company’s system-wide success.”

Unlike several business-to-consumer franchise concepts, the need for FASTSIGNS’ business-to-business services has no cultural borders and is unaffected by ever-changing consumer trends. Contrastingly, businesses will always need visual communications to convey a message; being on the forefront of technology advancements allows FASTSIGNS centres to thrive. In fact, rising worldwide needs for visual communications and digital sign technology has positioned FASTSIGNS for robust franchise expansion domestically and in key international markets where the company is seeing a higher demand – such as the UK, Europe, Mexico, Southeast Asia, Central and South America, India and the Middle East.

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