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Eye Of The Tiger
Eye Of The Tiger

Case Study

Eye Of The Tiger

Tiger Bills’ master franchise excels with international momentum

Cutting edge Thai- Western food concept, Tiger Bills is showing no sign of slowing down as international master franchise agreements cement the brand as one of the most highly sought after franchises in the market.

Tiger Bills is part of The Lifestyle Hospitality Group, whose Acquisitions Manager, Mark Leslie recently flew to Kiev to commence a site search as the company prepares to expand to the Ukranian capital. Patrick Mauser Vice President of Tiger Bills Franchise International explains: “As soon as I became aware of the Tiger Bills franchise opportunity, I knew this was a concept that could work well internationally. The brand is very strong and the ‘East meets West’ theme has wide appeal. The Master Franchise model enables the franchisee to be in control of an entire territory which makes it an extremely attractive proposition.” Globally, the casual dining segment has increased by 11% over the last five years. Tiger Bills has identified the opportunity for franchisees to profit from the demand for casual dining, with a robust business model and a commercially astute offering.

The property search forms part of the support package The Lifestyle Hospitality Group offers franchisees, guiding and advising them through the initial business stages of planning, property selection, restaurant fit out, training, grand opening as well as tailored on-going support packages for operations, marketing and purchasing that are available for franchisees.

With international agreements in Bangladesh, Singapore, Ukraine, Australia, New Zealand, Indo-Pacific territories and the UAE – as well as on-going talks with investors in North Africa, the Mediterranean and the States – Tiger Bills is gathering international momentum. Patrick and his team are also working with interested parties in around 12 different nations as diverse as Australia and Angola as the brand progresses globally.

The benefit of the master franchise model is the opportunity to grow a healthy business within a short space of time. Tiger Bills endeavours to support Master Franchisees with on-going marketing activity and a well honed procurement chain that delivers market leading pricing, combined with strong financing options on equipment delivered through a long-standing partnership with suppliers and helps to keep setup costs down. Individuals who invest in the Master Franchise model reap the rewards of a faster way of establishing and growing a business. This helps eliminate time and, in most cases, the significant amount of groundwork required before it develops into a profitable business. Business critical factors such as an established customer base and a proven operational model ensure that a franchise can be successful within a shorter space of time than if the business was started from scratch.

Industry changes are sometimes so rapid that it is almost impossible for an owner or a managed business to keep up to date with trends. In contrast, The Lifestyle Hospitality Group has a dedicated team in place to focus on the research and development of the brand delivery and the customer offering. New information, products or services are then disseminated among the franchise network.

The brand is unique and exciting, and since its launch, Tiger Bills has enjoyed tremendous success. Presentation and the ‘wow’ factor are crucial in the delivery and service within the fabric of the Tiger Bills brand.

The Lifestyle Hospitality Group is looking for passionate, driven people to join the master franchise network, to establish the brand world wide.

PRESENTATION AND THE ‘WOW’ FACTOR ARE CRUCIAL IN THE DELIVERY AND SERVICE WITHIN THE FABRIC OF THE TIGER BILLS BRAND.

To find out more about Tiger Bills Master Franchisee opportunities please call 01803 294880 or email enquires to info@tigerbillsfranchise.co.uk. Or for more information please visit tigerbillsfranchise.com. www.tinyurl.com/GF-tigerbills

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