WOWorks acquires Barberitos Southwestern Grille and Cantina and Zoup! Eatery | Global Franchise
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Friday 1st July, 2022

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WOWorks acquires Barberitos Southwestern Grille and Cantina and Zoup! Eatery

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WOWorks acquires Barberitos Southwestern Grille and Cantina and Zoup! Eatery

The platform company of better-for-you brands has announced two new acquisitions in line with its healthy portfolio

WOWorks, the owner of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, has acquired Barberitos Southwestern Grille and Cantina and Zoup! Eatery. They enjoy synergy with the rest of WOWorks’ healthy food brands. 

Barberitos Southwestern Grille and Cantina is a Southwestern fast-casual burrito, taco, bowl and salad concept and customers can customize their order with their own choice of protein and toppings. The brand is committed to being 100 per cent natural, and serves locally sourced, farm-fresh ingredients in its meals. The brand was founded in Athens, Georgia in 2000, and now has 50 franchised and four corporate locations to its name. 

Zoup! Eatery is a fast-casual brand that offers high-quality soups, broths, salads and sandwiches. The brand offers 12 rotating daily soups to keep customers interested and the menu innovative. The brand was founded in 1998 and has 67 franchise locations, and a single corporate-owned restaurant. The brand is largely situated in northern mid-central states and Ontario, Canada. 

Zoup! Eatery will join the WOWorks family of brands, but Zoup! Specialty Products, LLC, will continue to operate separately, headed by Eric Ersher, the founder and previous CEO of Zoup! Systems, LLC. 

“Today, we welcome both Barberitos Southwestern Grille and Cantina and Zoup! Eatery to the WOWorks family,” said Kelly Roddy, CEO of WOWorks enterprise, fully owned by Centre Lane Partners, LLC.  

“These brands share our overall goal to grow into one of the largest plant-forward, good-for-you companies in the restaurant sector. Equally as important, both brands are in direct alignment with our WOWorks vision, mission and shared values (be passionate, be inventive, be accountable, be fulfilled, and be real).  

“They are dedicated to fueling the passions of their team members, guests, partners and communities to give everyone the opportunity to live their best life. 

“In closing, we are incredibly proud of our entire WOWorks family and excited to welcome Barberitos Southwestern Grille and Cantina and Zoup! Eatery to our portfolio of brands.  

“Together, we look forward to fueling the ‘originality’ of our team members, guests, business partners and communities and giving everyone the opportunity to live their best life.” 

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