Utah family to develop state-wide fit20 franchise | Global Franchise
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Monday 6th February, 2023

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Utah family to develop state-wide fit20 franchise

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Utah family to develop state-wide fit20 franchise

High-intensity training concept fit20 has signed Alexander’s Fitness Company, LLC, as the regional developer for the state of Utah

High-intensity training concept fit20 has signed Alexander’s Fitness Company, LLC, as the regional developer for the state of Utah.

Jeff Alexander, owner of Alexander’s Print Advantage in Lindon, Utah, has joined with his son, Charlie Alexander, and son-in-law, Blake Rapier, who will head up the new venture.

The trio was on the lookout for a business that would impact Utah’s health and wellness landscape. They have also secured the rights for future expansion in Arizona next year.

Jeff Alexander said: “The science supporting the fit20 concept is attractive to me. Providing members with dramatic impact in just 20 minutes a week means it’s the perfect program for everyone.”

Charlie had spent the last decade leading the growth of the family print business and was eager to join in supporting the fit20 franchise. “Fitness is exploding in franchising, and the fit20 model is poised for tremendous growth,” he said.

Blake will lead the fit20 expansion in the state. He said: “I am excited to be developing fit20 in Utah to provide safe and effective personal training in our studios.

“This is a concept that makes a difference in people’s lives, increasing their strength and vitality. As a medical professional, I understand its value and need.”

fit20 is a unique concept that provides a private, noise-free environment geared to accommodate busy schedules and reflect personal physical requirements, featuring a 20-minute weekly session with a certified personal trainer

The fit20 members meet weekly with a personal trainer for an intense, slow-motion resistance training session to ensure a safe and highly effective workout experience. A circuit of specialized strength training machines is used to create a full body workout that increases strength and vitality.

After nine years of development, Walter Vendel, the founder and CEO of fit20 Franchise BV, opened the first fit20 Studio in Zwolle, The Netherlands. There are now more than 17,000 members in 152 fit20 studios worldwide, with units based in The Netherlands, Belgium, U.S., U.K., Qatar, New Zealand, Germany, the Caribbean, France, and Sweden. Studios in three additional countries are expected this year.

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