Sedlack will succeed current CEO Mark Mastrov, who will move on to executive chairman.
UFC GYM, the first major extension of the UFC brand which was launched in 2008, has announced the promotion of president Adam Sedlack to the role of CEO; following Sedlack’s proven expertise in developing the fitness franchise in markets around the globe.
Sedlack has been president of the UFC GYM brand since 2008, when he co-founded the the concept with previous CEO Mark Mastrov, who will now move on as executive chairman. Since then, Sedlack has grown UFC GYM to more than 150 locations throughout 37 countries, with over 800 sites in development globally.
“I’ve shadowed Mark’s iconic leadership since 1994 and watched as the UFC GYM business model reshaped our industry and set the tone for the future of fitness. Over the years, we’ve built an incredible team and, in the wake of the pandemic, our dedicated corporate employees, franchisees, field leaders, and fitness enthusiasts stood together through the toughest of times under a common goal, to make the world a better place through health and wellness,” said Sedlack.
“Looking ahead, UFC GYM’s position in the fitness industry has never been better and 2021 will be our biggest year yet. Overall, I am very grateful to guide this team that represents UFC GYM’s goal in bringing purpose to fitness through work ethic and passion to create a legacy.”
In 2020 alone, Sedlack’s leadership paved the way for UFC GYM to grow by 10 company-owned and 15 franchise locations, laying the foundation for 2021 expansion into new markets including Japan, China, Thailand, Israel, the Netherlands, Germany, Uzbekistan, and Kazakhstan.
In his new role, Sedlack will be responsible for propelling the brand’s development further by doubling its corporate footprint in the new year, starting with a debut in Las Vegas, Nevada.
“Starting UFC GYM over a decade ago, our goal was to offer a unique, premium, and wholistic fitness experience to members at an affordable price that couldn’t be found elsewhere. Beginning this journey, I knew I needed a fortified team by my side and, after working alongside Adam at 24 Hour Fitness for 17 years, he was instantly one of the first people who came to mind,” said Mark Mastrov, executive chairman of UFC GYM. “It’s incredible to see how far this brand has come, even despite obstacles seen throughout the past year. Adam has been a true pillar of that success for our brand and it’s a pleasure to continue working alongside him in his new role.”
Adam Sedlack recently joined us on the Global Franchise Podcast, to discuss the benefits of premium fitness and how the brand’s “North Star” has guided it toward greatness. To listen to this episode, as well as our other conversations with franchising experts, head over to globalfranchisemagazine.com/podcast.