The global sports and entertainment company’s franchise agreement with Sports Entertainment Asia, H.K. Limited (SEAL) will bring the Topgolf concept to Mainland China, Hong Kong, Macau, Taiwan, and the Philippines.
Through the agreement, each Topgolf venue will be owned and operated by SEAL, which is comprised of Hong Kong-based Parkview Leisure & Entertainment Company Ltd., and SEAL TG US, LLC, led by JLM Financial Partners and Chaucer Global, both of which have extensive experience developing leading brands in the U.S. and across Asia. The SEAL franchise leaders are in active pursuit of premier destinations to highlight Topgolf’s special blend of technology and entertainment that builds and connects communities.
Dolf Berle, chief executive officer of the Dallas-based Topgolf brand, said: “This franchise partnership marks a pivotal step in the Topgolf growth story. We take a bold and purposeful approach to connecting communities around the globe, and one of the ways we are doing this is through strategic partnerships to expand our presence in international markets.”
Tony Hwang, chairman of SEAL, said: “We view Topgolf as an ideal entertainment destination across Greater China with a broad appeal for families, youth, companies, and people of all ages wanting to connect and have fun together.
“We are incredibly excited to be partnering with Topgolf and expanding its global sports and entertainment community to our markets.”
Currently, Topgolf operates 57 venues worldwide, including 53 in the U.S., three in the United Kingdom and one in Australia. Plans are also underway to open new venues in additional U.S. and U.K. markets, as well as Mexico, Dubai, and Canada. Topgolf also recently announced plans to expand in central Europe in partnership with another new franchise partner.
Erik Anderson, executive chairman of the Topgolf Entertainment Group, said: “We see significant white space for Topgolf’s global growth and are looking forward to expanding our technology-driven experience in new regions around the world. To have attracted a partner as experienced as SEAL is a testament to Topgolf’s growth journey over the last 20 years driven by unmatched experiences.”