The previous president of Pure Barre has joined the franchisor’s executive team.
Sarah Luna, the previous president of boutique fitness brand Pure Barre, has been appointed president of Xponential Fitness; the boutique fitness parent company that owns Pure Barre, alongside Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.
At just 34 years old, Luna is one of the youngest women to serve as the top executive of a global fitness company. In her new role, she will drive efficiencies across all eight brands and Xponential departments, lead projects and partnerships for the parent company, and manage efforts with the executive team to achieve their aggressive growth plans.
“We could not be more pleased to welcome Sarah Luna to the Xponential Fitness executive team,” said Anthony Geisler, founder and CEO of Xponential Fitness. “Over the past five years, she has worked tirelessly to make sure Club Pilates and Pure Barre excel in the boutique fitness space. The 1,100-plus successful studios that exist today between both of those brands are a byproduct of her excellent leadership skills and savvy strategy. She will be an invaluable asset in driving all of our brands to the same level of success over the next decade.”
Luna began her career as a professional dancer and Pilates instructor, before moving on to own a Jazzercise franchise. She pursued an MBA at Chapman University and was then hired by Equinox to run its Pilates department in Los Angeles and Orange Country clubs.
Anthony Geisler brought Luna on board in 2015 as national sales director and then SVP of operations for Club Pilates, and upon Xponential’s acquisition of Pure Barre in 2018, she was promoted to president of the brand; which has now grown to over 570 locations worldwide.
“It is an honor to take on this new role of president at Xponential Fitness,” said Sarah Luna. “Above all else, I want our franchisees to succeed and represent the best of the best in the boutique fitness industry. Despite the challenges brought about by the pandemic, our owners have exemplified creativity and resilience over the past year, and I’m excited to work more closely with them and bring out even more of these positive qualities as we tackle new, loftier goals and initiatives across all our brands in 2021.”