The ‘business in a box’ laundry franchisor is targeting key U.S. markets.
Mr Jeff, a laundry pickup franchise powered by technology, has announced its plans to develop throughout the U.S. this year.
Founded in Valencia, Spain, Mr Jeff has since raised $43m in funding and has grown across the globe with 2,000 franchisees located in Europe, Latin America, Africa, the Middle East, and Southeast Asia.
The first areas of the States that the brand is targeting include Arizona, Colorado, Florida, Kansas, Massachusetts, Missouri, New Hampshire, Nevada, Oregon, Pennsylvania, Texas, Tennessee, and Vermont. Additional target territories are set to be announced throughout 2021.
“We’ve seen a trend of ‘covid-preneurs’ seeking to control their own destinies through entrepreneurship in other countries, but none more so than the United States,” said Eloi Gomez, co-founder and CEO.
“We built Mr Jeff to democratize entrepreneurship and let anyone take control of their financial future through business ownership. With Mr Jeff’s introduction to U.S. entrepreneurs, we hope to provide an ideal opportunity for those ambitious individuals looking to leverage a simple business operation with a relevant, tech-based service that makes life easier for consumers.”
Due to its contactless pickup model and strong consumer tech, Mr Jeff managed to continue growing throughout the pandemic and opened 185 new locations internationally from March 2020 through to the end of last year.
Each location’s footprint is kept minimal, requiring up to five employees including a driver to collect and drop off laundry. In the U.S., the brand is looking for self-motivated individuals who are ready to manage their own time and business decisions, as well as enterprise franchisees looking to diversify their investments.
“Mr Jeff has proven to be a laundry franchise with an incomparable vision and an operation that has led it to consolidate internationally,” said Alex Weiss, CEO of Clean Rite Centers, and an investor in the Clean Ventures venture capital fund that has backed Mr Jeff’s American expansion. “After 25 years in this sector, their business model has still surprised us, and we want to bet on them for their entry into the U.S.”