IHG Hotels & Resorts set to launch voco Hotels brand in South Korea | Global Franchise
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Wednesday 10th August, 2022

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IHG Hotels & Resorts set to launch voco Hotels brand in South Korea

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IHG Hotels & Resorts set to launch voco Hotels brand in South Korea

The flagship site will open its doors to guests in 2023

The flagship site will open its doors to guests in 2023.

IHG Hotels & Resorts has announced the upcoming launch of its voco Hotels brand in South Korea, in partnership with Seraphim Development.

The new-build 280-room location will open its doors to guests in 2023, and will be the fourth of IHG’s brands open within the country; alongside InterContinental, Holiday Inn, and Holiday Inn Express.

It will be situated in the Gyeonggi-do province and will feature a rooftop pool with a 360-degree view of Godeok city and the Ansung River. Facilities include a restaurant, lounge and bar, fitness center, and 1,300 square meters of meeting space.

“We are delighted to sign our first voco hotel in South Korea, adding to our existing portfolio of nine hotels in the country. South Korea is an important market for IHG and a key focus of our expansion plans in South East Asia & Korea post-pandemic. With the global power of the IHG systems and enterprise delivered by a strong team on the ground, we look to grow in some wonderful city and resort locations across the country,” said Serena Lim, vice president, development, South East Asia and Korea for IHG.

“We want to grow by working with community partners and it is important that we have the right brands, in the right location with the right owner. It’s fantastic to be working with new partner Seraphim Development on this exciting opportunity to deliver the world-renowned voco experience for our guests. Contemporary brands really resonate in Korea so we think Korea is a perfect market for voco and our portfolio of luxury and lifestyle brands.”

IHG launched the voco brand in 2018 and quickly reached 50 signed and open voco hotels in more than 20 countries – IHG’s fastest-ever global expansion.

With the signing of voco Pyeongtaek City, IHG has 15 signed and open hotels in Asia Pacific, including three open properties in Hunter Valley and the Gold Coast in Australia, and Hangzhou in China with further openings set for Singapore, Vietnam, Thailand, South Korea, New Zealand, and Saipan.

“We are excited to sign our first partnership with IHG Hotels & Resorts and leverage their strong industry experience to bring a fresh, new brand to South Korea. The voco brand offers a contemporary lifestyle experience that is warm and welcoming. Its distinctive hallmarks of attentive service, comfort, and leisure spaces for guests will bring our vision for this urban destination resort to life,” said Sae Youn Park, project director for Seraphim Development.

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