iCRYO signs multi-unit franchise deal in North Carolina  | Global Franchise
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iCRYO signs multi-unit franchise deal in North Carolina 


iCRYO signs multi-unit franchise deal in North Carolina 

The cryotherapy treatment franchise brand plans to bring six units to the Tar Heel State

iCRYO has announced the signing of a multi-unit franchise agreement to bring six new locations to ‘The Triangle’ of North Carolina. The brand already opened two locations in Raleigh and Cary in February 2021. 

iCRYO signed with a father and son duo, Joseph Pepe, Sr. and Matthew Pepe. Matthew spent nearly 10 years in the healthcare technology sector providing product strategy and management services to health information start-ups and established Fortune 100 companies. After this period, he opened a STEM education center which he sold in 2019. He currently serves as the president of the franchisee advisory committee for iCRYO, and oversees the brand’s growth in North Carolina. 

Jose Pepe, Sr. is well known for being one of the first Planet Fitness franchisees, and spent over 40 years overseeing and managing fitness centers. At his peak, he owned 34 franchised locations between Connecticut and North Carolina before selling his final locations in 2017. 

The brand’s recovery and wellness centers focus on health-related recovery services that target pain management, beauty & anti-aging, athletic recovery, and overall wellness. 

“Since opening our doors last year, the demand for these new and innovative types of recovery and wellness services has grown quickly here in North Carolina,” said Matthew Pepe.  

“The combined years of experience between my father and I, and his success in the fitness industry, have been a huge asset to our business. It’s been an amazing experience to be able to share new methods of recovery with the greater Triangle community through iCRYO.” 

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