Matthias H. Lehner, CEO of Bodystreet, reflects on the healthy growth of this innovative brand
In a little over a decade, Bodystreet has revolutionized the fitness franchise market with its unique incorporation of electrical muscle stimulation (EMS), which positions the brand as a leader in the boutique space. By using this technology, members need only complete a 20-minute workout, once a week, to achieve their fitness goals.
It was this level of innovation and individuality that earned Bodystreet the title of Best Fitness Franchise at the Global Franchise Awards 2020. Global Franchise got the chance to speak with Matthias H. Lehner, CEO, about this accolade and the appeal of the brand.
GF: WHAT DOES WINNING THIS AWARD MEAN TO YOU?
ML: One thing is particularly important to us: we’re pursuing our vision to become the best employer in the fitness industry. With this award, a new chapter in the Bodystreet success story has opened.
GF: WHAT’S YOUR SECRET TO SUCCESSFUL INTERNATIONAL FRANCHISING?
ML: The secret is to think local, and act global. An international franchisor must set the global course right from the start. In order to reliably protect the investments of its international franchisees and master franchisees, a brand is required to strictly prevent system deviations in the interest of everyone.
Bodystreet is aware of these requirements and faces them with great consistency. For us, franchising means one business idea – many winners.
GF: HOW INTERNATIONAL IS BODYSTREET?
ML: Today, Bodystreet is the worldwide leader in EMS boutique studios. At the end of 2019, the system had over 300 studios on three continents; the brand currently operates in Germany, Austria, the U.K., Italy, the U.S.A., and Tanzania.
New markets currently being prepared include France and the Gulf Cooperation Council. Currently, more than 160,000 workout sessions are carried out each month.
“Bodystreet is the worldwide leader in EMS boutique studios”
GF: WHAT IS THE INSPIRATION BEHIND THE BRAND?
ML: Widespread access to health-promoting measures is the basis for the future capability of modern, efficient society. Those who keep fit are less prone to physical and psychological illnesses.
Because of its high level of efficiency, the Bodystreet method specifically targets those who have little time for exercise. This enables even the busiest people to keep fit, do something for their looks, and make provisions for their health.
GF: WHAT’S NEXT FOR THE BRAND?
ML: Bodystreet wants to grow sustainably and profitably. By opening further locations, market leadership is also going to be expanded internationally. This will increase brand awareness and the attractiveness of Bodystreet as an employer.
As a result, we expect further growth in studio numbers, membership numbers, and total sales in the next five years.
AT A GLANCE
Number of franchised units: Over 300
Location of units: U.K., U.S.A., Germany, Austria, Italy, Tanzania
Investment range: $80,000 – $100,000
Minimum required capital: $50,000