Donut King, Australia’s leading donut retailer, is set to open in Scandinavia, following the granting of master franchise rights to Swedish company BC Food & Beverage AB. The move was announced by Retail Food Group, which is presently expanding brands in a number of global locations. The new Donut King outlets will open in the Uppsala region before Christmas 2017.
RFG Chief Executive – International, Mike Gilbert, said “During the past three decades, Donut King has evolved into Australia’s largest speciality donut and coffee destination, treating over 20 million customers per year to its world-famous cinnamon donuts and wide range of speciality treats. Donut King has also built a loyal customer following amongst a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia.
“RFG has been conscious to partner with robust master franchisees capable of applying sufficient resources, expertise and resolve to ensuring the successful entry of Donut King into new territories. BC Food & Beverage AB satisfies each of these pre-requisites and we have every confidence of the Brand’s success in Sweden under its stewardship.”