The fast-craft chicken restaurant franchise, well known for its crispy, hand-cut chicken tenders in a freshly made waffle cone, has announced the release of its own NFTs. The NFTs will be called Chick’nCoins, and are already available for purchase.
“We couldn’t help but notice all of the buzz and excitement surrounding the NFT space right now,” said Jonathan Almanzar, co-founder and CEO of Chick’nCone.
“A forward-thinking spirit is what has really propelled our brand thus far and we were confident that if we established an NFT program of our own, it would successfully take off.”
The holder of the NFT will be able to secure benefits in their geographic region, and will also help the brand reach royalty sufficiency while it continues to develop new franchise locations.
The owners of the coins will be assigned specific regional areas in the U.S. and will receive a portion of the franchise fee for any new brand locations in the specific area, as well as earning royalties. This will be divided into equal portions among the number of tokens issued for that area. Multiple coins will be available in highly populated areas, and all areas will be able to hold a minimum of three locations and a maximum of five locations.
The brand has attributed much of its recent success to its menu overhaul, which has made its products more visually appealing for social media. Its entrance to the NFT market seems like a natural progression for a brand that relies so much on the digital.
