Image: Capriotti’s Sandwich Shop
The cult-favorite sandwich franchise is diversifying its model to suit a changing industry.
Capriotti’s Sandwich Shop, the sandwich franchise with 100 locations throughout the U.S., has launched a ghost kitchen model to serve growing demand for delivery-only service, as reported by QSR.
Two ghost kitchens have opened and begun serving up in California, with CloudKitchen in Los Angeles and Pasadena’s Kitchen United on Madison Avenue now preparing and delivering Capriotti’s popular selection of made-to-order subs.
The ghost kitchen model allows multiple restaurants to prepare food within one centralized location, often without any signage or dine-in restaurant space. Because of this, investment and employee wage costs can be kept low, making the ghost kitchen model a perfect entry point for newcomers to the food and beverage franchising industry.
Capriotti’s strong partnerships with delivery experts such as Door Dash, GrubHub, and Uber Eats mean that its menu is now more accessible than ever before.
“Ghost kitchens are a natural next step and have long been a part of our brand’s strategic growth plans. Operating in these innovative new ghost kitchen facilities gives us the opportunity to bring our carefully curated menu to new communities, which is what it’s all about,” said CEO Ashley Morris. “There’s a reason why Capriotti’s has such a robust and loyal following, and we’re excited for others to give us a try and see for themselves what the hype is all about.”
During the pandemic, Capriotti’s managed to still finalize 18 new franchise agreements; five of which will include ghost kitchen locations, which could be a sign of where the quick-service franchise industry is heading in the months to come.