Pollo Campero, a fast-growing chicken franchise, has announced the promotion of its long-standing finance director, Blas Escarcega, to the role of director of franchise development. Escarcega took on the role in December 2021, and is looking forward to helping the brand reach 250 locations by 2026.
Escarcega has spent most of his career in Dallas, guiding owners to restaurant profitability with performance management, strategic planning, business and accounting intelligence. He was previously the chief financial officer at a beverage distributorship before making the move to Campero U.S.A., where he took on the role of corporate controller for over two years and then corporate business partner and director of finance for over 13 years.
“I’m extremely honored and excited to leverage my expertise to help expand Pollo Campero’s footprint across the United States,” said Escarcega.
“I can’t think of a better time to launch our aggressive U.S. strategy with the leadership and talent of this team. I look forward to working with our remarkable franchisees to drive brand and business growth for this iconic brand.”
He is now transitioning into his new role, where he is expected to drive the brand’s presence forward with his experience and skill. Escarcega will remain a part of the executive team and will report to Luis Javier Rodas, the chief operating officer for Campero U.S.A.
“Blas has been a valuable member of the Campero family for 15 years, and his leadership, execution, outstanding management skills, and commitment and passion for the brand have made major impacts in the finance, legal, administration and IT departments,” said Rodas.
“We recognize him as a true team player, value all of his dedication and contributions and look forward to seeing him thrive in this new position.”
As the brand looks forward to conquering the U.S. market, Campero U.S.A. is still focused on making sure it strongly supports its franchisees’ path to success.
“We’ve had many years of success abroad,” said Rodas.
“This success has set the stage for U.S. investors to want to bring a tried-and-true brand to their market, and we look forward to having Escarcega’s strong finance and franchising experience as more franchisees continue to bring Pollo Campero to more states.”