The assisted living franchisor is seeing a generational trend.
Proving that franchising is for truly anybody, Assisted Living Locators have reported a rise in the number of franchisees that fall under the ‘baby boomer’ demographic.
Boomers are typically born between the years 1946 and 1964, and consist of 20 per cent of the U.S. population. In 2020, 50 per cent of Assisted Living Locators’ new franchisees fell under this age bracket.
“Baby boomers themselves are taking advantage of the senior care market by starting businesses that serve their older, generational counterparts,” said Angela Olea, CEO RN.
“Our senior placement and referral franchise allows for baby boomers to easily relate to their customer base. We are also recession-and COVID-19 resilient because we are an essential service to the community. Our home-based franchise offers a lower initial investment accompanied by a high potential for revenue and a feel-good energy.”
New franchisees for the brand include the likes of Lori Sears, who at age 57, decided to join Assisted Living Locators after a career in the medical care industry. “As a registered nurse, I was looking to own my own business with a franchise that matched my interest and knowledge in senior care,” she explained.
“It’s exciting to see how the DNA of America’s entrepreneur is shifting,” said Olea. “We can help baby boomers match their interests, their entrepreneurial spirit and help them attain small business success.”