Master Franchise Insight

Your daily franchising briefing, covering the biggest stories and essential updates

Andrew Infantino, director of marketing and brand management at Copper Branch, is no stranger to selling an innovative concept. With sustainability and meat-free diets on the rise, the vegan-friendly fast-casual franchise is satiating eco-friendly consumers worldwide

Zeroing in on a specific demographic allows businesses to strategically target potential consumers more easily – and it pays off in countless ways

The CEO of the British Franchise Association sits down with Paul Thompson to get the low-down on this international brand that’s well beyond just treading water

The director of innovation shares his insight on how franchises can innovate their marketing in these challenging times

The U.K.’s primary authority on franchising is keen to hear from franchisors on what kind of issues are currently impacting their business

Why the high-profile difficulties that Starbucks and KFC encountered should not deter franchises from entering the Israeli market

How some of the world’s biggest franchise brands are adapting their approach to recruitment, in light of unprecedented challenges