Master Franchise Insight

Marketing that directly targets consumers using cutting-edge media needn’t be costly, but can be most effective, says Jamie Izaks

The British Franchising Association’s CEO explains why the UK – Brexit notwithstanding – is the perfect place to expand your brand

“Franchising is like a drug addiction. After a while with it, we wonder why we are there. After a while without it, we miss it and want it back”

Dual-qualified Goldstein Legal solicitor Ayla Karmali is a specialist in franchising and licensing

The chairman of The Franchising Centre entered franchising in 1976 and now uses his own experience to advise others

Once location was king. But industry ‘disruptors’ and online business have been gamechangers, says Darrell Johnson CFE, CEO of FRANdata…

Kimberly Hoang & John Balkhi explain why health and beauty franchises can be powerful investments

Operations Manuals are the DNA for successful international expansion,