The global Asian restaurant concept enjoyed a strong 2021, and has plans for an even bigger 2022. P.F. Chang’s is a well-established franchise brand, with numerous locations across the U.S. that has made it a ubiquitous part of American culture.
However, domination on home soil isn’t enough for the ever-growing brand. P.F. Chang’s is heavily focused on international growth, and bringing its freshly-made food to customers around the world. The popularity of Asian food is near-universal, which is why the Asian restaurant brand opened locations in Ecuador, Kuwait, and Mexico in 2021.
A growing global brand sometimes needs to update its image and restaurants; that’s why P.F. Chang’s has invested so deeply into its brand refresh program, which has seen the brand update 110 restaurants in the U.S. The brand is committed to refreshing each restaurant location by the end of the year.
Unrelenting domestic and global growth
Despite being an established brand for 29 years, P.F. Chang’s has never slowed down developmental efforts, and is constantly searching for new areas and territories that are not yet served by a P.F. Chang’s.
This constant growth has seen the brand already open three new international restaurants in 2022., indicating that there is considerable growth still to come. The restaurant isn’t the only driver of growth, either; between the flagshp, full bistro and to-go concept, the brand already has over 20 locations in the pipeline in its domestic market.
Global growth is a priority for the brand too. In addition to its aforementioned openings, P.F. Chang’s has also entered the Ecuador market for the first time.
Partners can expect significant support when starting their journey with P.F. Chang’s. The brand will assist with real estate, site selection and development as well as the design of the location.
New franchise owners will receive supply chain assistance with access to reputable and trusted vendors. Opening of the new restaurant will be supported by the franchisor to ensure success, in the form of employee training and development.
Support for P.F. Chang’s franchisees doesn’t stop after opening. From providing support in operations and culinary to showing best practices in marketing initatives, the brand’s support allows franchisees to focus on executing strategies and expanding their P.F. Chang’s footprint.
Exciting brand refresh
P.F. Chang’s has already invested in refreshing 110 of its own locations, with plans to complete the brand refresh in the remaining 80-plus restaurants by the end of the year. For good reason too; many locations that have undergone the brand refresh have seen a double-digit per cent rise in revenue. The brand refresh has elevated the restaurant offering to match the brand’s prestigious culinary and hospitality experience.
With the addition of a smaller P.F. Chang’s To Go concept, there are now three different models available which investors can grow globally, showcasing a versatile range of options and the brand’s ability to tailor its model to reflect trends and demand.
As a growing global brand with increasing international recognizability, P.F. Chang’s is on its way to becoming a global behemoth.
At a Glance P.F. Chang’s
Year established: 1993
Number of franchised outlets: 100+
Location of units: Argentina, Aruba, Bahrain, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, Guatemala, Kuwait, Mexico, Oman, Pakistan, Panama, Puerto Rico, Qatar, Saudi Arabia, South Korea, and the United Arab Emirates Investment range: $3m – $10m
Minimum required capital: $1m