Amrest - Are You Ready to Join Pizza Hut in Germany? | Global Franchise
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Amrest – Are You Ready to Join Pizza Hut in Germany?

Case Study

Amrest – Are You Ready to Join Pizza Hut in Germany?

The restaurant operator Amrest is now looking for multi-unit and single unit franchisees for Pizza Hut in Germany

The restaurant operator Amrest is now looking for multi-unit and single unit franchisees for Pizza Hut in Germany

The Pizza Hut story all began in 1958, in Wichita USA, when brothers Dan and Frank Carney opened the world’s first Pizza Hut restaurant after borrowing $600 from their mom. The pair decided to name the business Pizza Hut because the sign only had room for eight letters and the building had a hut-shaped roof.

Soon, the restaurant grew in popularity. Why? The pizza on offer was awesome, the service felt like home and the guests were treated like family members. The same principles still apply today. Now Pizza Hut is the biggest pizza chain in the world and one of the most trusted and globally-recognized brands. The brand is loved by customers thanks to its top quality offers and service practices and its great-tasting products.

Recently – AmRest, one of the largest independent restaurant operators in Europe – signed an exclusive Master Franchise agreement for Pizza Hut in Germany. The move is in line with its objective of further developing and expanding the Pizza Hut brand. Amrest operates 1,500 well-recognized power brand restaurants such as Pizza Hut, KFC, Burger King and Starbucks. The outlets are located in 15 countries and have over 30 thousand employees.

AmRest’s development plan for the Pizza Hut brand includes the opening of new restaurants, the implementation of the Express concept and also of a well-thought-out delivery service concept. The franchise license is one of the main ways of developing the business in Germany. Franchisees can expect comprehensive support from AmRest related to all areas of the business. An example is last November’s opening of the new Pizza Hut Express restaurant in Leipzig, Germany. This franchise represents a completely new concept in this market.

Completely new concept

The idea of Pizza Hut Express is a response to the current market trends and reflects consumer needs and preferences for convenient, best quality products and excellent service. It focuses on the most popular types of pizza, which are prepared in just five minutes and are created using freshly-made dough and the finest, freshest ingredients. Germany is the fourth market (after Poland, Hungary and Czech Republic) in which the scheme has been launched.

“The opening of the concept is the continuation of the Pizza Hut brand development strategy. Pizza Hut Express has been very successful in the Central European markets, and we are convinced it will appeal to German customers in much the same way,” said Matthias Kern, President Pizza Hut Germany.

The company is actively looking in Germany for franchisees interested in investing into a safe and well-proven business model. Amrest is, in particular, looking for multi-unit franchisees who, in turn, will be granted exclusive rights per area to open multi-model outlets, but Amrest is also open to working with single unit franchisees. As a well-known European based company with a wealth of experience and a successful back-story, AmRest is able to consider special financial incentives for all franchisees.

Pizza Hut international franchisees come from all walks of life. Most are already successful entrepreneurs and entities who show long-term vision and who have the desire to run a very successful large scale business. It is of note that many of such franchisees have past experience in restaurant/food/retail, but others have pursued the opportunity because it complements, enhances and adds value to their current business portfolio.

Send your enquiry

If you are interested in becoming a Pizza Hut franchisee partner in Germany, AmRest is looking forward to hearing from you as soon as possible. Please send your inquiry via email to franchise@amrest.eu or via a letter to: AmRest DE Sp. z o.o. Co. KG, Friedrichstrasse 191 10117, and we will be delighted to schedule a meeting to further discuss our incredible incentive programs with you and explain to you why our brand could be a great fit for your enterprises.

About AmRest:

AmRest Holdings SE is the largest publicly-listed restaurant company in Central and Eastern Europe. AmRest runs the following partnerships: Pizza Hut, KFC, Starbucks and Burger King, and it is also the owner of supreme La Tagiatella brand and two Chinese concepts: Blue Frog and KABB. Currently, in partnership, AmRest Holdings SE controls over 1500 restaurants in the segment of Quick Service Restaurants and Casual Dining Restaurants (with waiter service), and is present in 15 countries: Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, the Russian Federation, Spain, France, Germany, Portugal, Austria and the Peoples Republic of China.


AT A GLANCE

Name of franchise: Pizza Hut
Established: 1958
Number of franchised outlets: 1500
Location of units: Germany, France.
Investment range: Express concept 80k€-120k€; Delivery concept: 150k€ – 180k€
URL: www.amrest.eu
Contact: franchise@amrest.eu .AmRest DE Sp. z o.o. Co. KG, Friedrichstrasse 191 10117 Berlin.

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