The dumpling automat concept has signed a multi-unit franchise agreement, promising at least five units.
The growing Brooklyn Dumpling Shop has signed a multi-unit franchise agreement with Texas resident, Alex Liebert, who will be charged with growing the brand throughout Austin. While there is scope for additional locations, the agreement is for at least five units.
“I was initially drawn to Brooklyn Dumpling Shop’s truly unique and delicious dumpling flavors, as well as the innovative robotics. Stratis’ thoughtful approach and dedication to this concept really stood out to me,” said Liebert.
“We are thrilled to introduce this concept to the vibrant food scene of Austin and bring them something they have never tasted or seen before.”
This new deal marks Brooklyn Dumpling Shop’s second in the Lone Star state after signing a five-unit deal in Dallas earlier in the year. In addition to the flagship location in New York’s East Village, the brand has signed deals to bring over 34 units to Connecticut, Florida, New Jersey and Texas. The aim is to reach 500 units in the next five years.
“When I met Alex, we hit it off immediately. He shares our vision on what dumplings can be and how we need to embrace technology in the hospitality industry,” said Stratis Morfogen, owner of Brooklyn Dumpling Shop.
“When Austin was mentioned, I was super excited about bringing our shop to the area. As the trend continues, our franchisees are choosing triple-A university town locations, and Austin is a great city for our targeted demographics.”
Brooklyn Dumpling shop has partnered with FranSmart, a leading franchise development company behind the likes of Five Guys Burgers & Fries as the exclusive franchise partner, entrusted with growing the brand.
“The rapid expansion Brooklyn Dumpling Shop has seen in just one year is not only indicative of the attractiveness of the brand but also the success of it,” said Dan Rowe, CEO of Fransmart.
“Interested franchisees should act now before all of the hottest territories across the country are secured.”