Wingstop has announced the signing of a master franchise agreement for South Korea, adding to the brand’s growing international pipeline. The agreement includes a commitment to construct 60 restaurants over a 10-year period, with further potential for 200-250 locations across South Korea. The first location is expected to open in 2023.
The brand aims to be a top 10 global restaurant brand, and sees its growth in South Korea as necessary to achieve this. Wingstop will follow its proven expansion strategy, by reaching the customers through the use of its tech stack – for both in-restaurant and off-premise occasions – playing to Korea’s highly-digitized economy and widespread adoption of food delivery.
“The established demand for western brands and a tech-savvy, delivery-centric consumer base in Korea is expected to prime Wingstop’s success,” said Nicolas Boudet, president of international at Wingstop.
“This agreement demonstrates the brand’s strong global expansion momentum, on the heels of development milestones in Canada and Indonesia. In partnership with an established operator in the region, we look forward to bringing our craveable flavor experience to Korea – a vibrant market that is influential in the Asia-Pacific region and a key growth lever for our business.”
This follows on from the brand’s most recent international expansion effort in Spain, read more here.