Wetzels Pretzels will open its first China-based location in mid-2018. Following the company’s debut in Shanghai, locations will in due course be established in Beijing and South China. Master franchisee for the expansion is of Golden Wheel Investment & Management, and its China branch, Bakery (Shanghai) Restaurant Management Co. Ltd. 50 outlets are planned to open in the country by by 2021.
Will Zhu said, “Wetzel’s Pretzels provides a fresh product that I believe will be appreciated and embraced by the local community. Additionally, the brand’s operations are simple and streamlined, enabling our team to provide the fantastic experience to our guests which Wetzel’s has become synonymous with.”
Doug Flaig, Wetzel’s Pretzels Vice President of Franchise Development added, “An experienced operator with retail and restaurant experience and holdings in advertising, real estate and construction companies across China, Will’s passion for excellence and for Wetzel’s Pretzels will translate well into the execution of the brand in China.”