New expansion plans, further openings in key U.S. regions and a fresh area representative program are part of the brand’s 2020 strategy.
The partner-based HIIT and functional fitness workout which is aligned with the popular global Tough Mudder events, capped off 2019 with a strong year and is looking to continue its momentum throughout 2020.
“The time is now to become part of the Tough Mudder Bootcamp movement. We have the wind at our backs,” said Dan Henry, vice president of sales and operations for Tough Mudder Bootcamp. “Two and half years into franchising, we’ve reached a pivotal point for our brand and we couldn’t be more excited about what lies ahead.”
Tough Mudder Bootcamp has a pipeline of deals that will soon be announced, providing the brand a path towards making headway into new markets in strategic territories. In addition, the brand has multiple locations scheduled to open in the first half of 2020, including studios in what it has identified as “prime U.S. markets”, including Oakland, Twin Cities, and Charlotte.
Launched at the end of 2019, the Area Representative program has been designed to give high-level investors and strategic partners the chance to invest in a revenue-sharing model with Tough Mudder Bootcamp. Area reps develop and support a territory by opening studios, selling new locations to new franchisees and supporting the growth of Tough Mudder Bootcamp throughout their local market.
“When you consider the market share and scalability prospects for future and existing entrepreneurs who invest in and operate Tough Mudder Bootcamp, the franchise opportunity stands alone in the health and fitness category of franchising,” added Valerie Seid, chief marketing officer for Tough Mudder Bootcamp and the architect of an expanded franchisee support platform that is now being implemented systemwide. “Not to mention the benefits franchise investors obtain through leveraging global brand equity and earning potential with one of the largest health and fitness brands on the planet.”
The Area Rep platform is enhancing the brand’s development pipeline, which today includes more than 40 locations planned for the future.
In addition to the agreements in place to open new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion. These include Atlanta, Austin, Dallas, Denver, New Jersey, New York, Phoenix, Portland, Raleigh, and Sacramento. There are more than 2,000 franchise territories available across the United States.