Amidst a home fitness boom, this timely concept is growing overseas.
Send Me A Trainer, a U.S.-based one-on-one personal training brand that began franchising in 2020, has awarded its first overseas franchise agreement in the U.K.
Throughout the pandemic in 2020, Send Me A Trainer managed to award 10 territories across the U.S., and still has dozens of applications under review.
“The data around the huge boom in home fitness is staggering,” said Muhssin El-Yacoubi, co-founder of Send Me A Trainer. “Industry experts indicate that the total addressable market of the home fitness industry has increased by $10bn annually due to COVID-19 driving consumers away from fitness clubs.
“Also, monthly Google search volume for ‘at home fitness’ is up over three-times compared to pre-pandemic levels. This is causing a huge demand increase for Send Me A Trainer and home fitness solutions that offer the convenience of working out from home.”
The first U.K. Send Me A Trainer location is set for Glasgow, and is expected to launch in the coming months.
“Home fitness was already popular in recent years and COVID-19 has only accelerated this trend and it is here to stay,” said Bary El-Yacoubi, co-founder of Send Me A Trainer. “Our clients have the option to train one-on-one in-person, or live online face-to-face from the convenience and safety of their homes.
“In-home personal training is available in markets where we have a franchise partner and live online personal training is available nationwide in the U.S. and will be available in the U.K. soon. Demand for live online one-on-one personal training has skyrocketed and this has allowed us to scale up faster and serve clients nationwide.”