The Irish-owned, multi-brand restaurant group is setting its sights on U.S. expansion.
Rocket Restaurants, the parent company of brands such as Eddie’s Rockets, Rocket’s, Tender Hooks, RBurger, The Counter, and Flash Harry’s, has announced a partnership with American QSR brand Nathan’s Famous to launch the first Roxbury Pizza in the U.S.
“We are excited to partner with Rocket Restaurants to launch the first Roxbury Pizza location here in the United States,” said James Walker, senior vice president, restaurants at Nathan’s Famous.
“Roxbury Pizza’s brand has seen tremendous success in Ireland and we know the Nathan’s Famous fans will love the menu. We feel confident adding this concept to our flagship store in Coney Island as the brand’s menu items fit the Nathan’s mantra of ‘Craveable, Memorable and Instagrammable’.”
Rocket Restaurants launched in 1989 and now has locations across Ireland, Northern Ireland, Germany, the UAE, and now the U.S. It has a total of 52 brick-and-mortar stores, as well as 20 virtual kitchen concepts.
“We are thrilled to be part of this next chapter of Nathan’s Famous to launch the first Roxbury Pizza location in the United states,” says Niall Fortune, founder and managing director of Rocket Restaurants. “We know the Nathan’s brand is famous in the New York area and we are looking forward to bringing our delicious pizza to their customer base with this partnership.”