The growing pizza franchise has brought an expert on to handle global marketing efforts.
Pieology, the pizza franchise prioritizing consumer-focused customization, has announced that Adrienne Berkes will serve as the brand’s new chief marketing officer. In her new role, Berkes will oversee Pieology’s expansion within the U.S. as well as overseas.
“Adrienne is an accomplished marketing strategist with strong QSR retail experience and a passion to build brands,” said Gregg Imamoto, Pieology’s CEO. “It goes without saying that Adrienne will bring deep domain expertise to our team.”
Berkes joins Pieology after more than 17 years at Yum Brands, the parent company of household names like KFC, Pizza Hut, and Taco Bell. She initially joined the international organization as a director of brand marketing for Taco Bell, and oversaw the development and launch of Taco Bell’s breakfast initiative.
This then led Berkes to assume the position of CMO for Pizza Hut in the U.K. and Ireland, where she grew the brand and then became Pizza Hut’s chief sales and brand officer for its European markets. Following this, she then returned to Taco Bell and helped to oversee the brand’s digital drive-thru transformation strategy, and introduce Taco Bell’s first ‘ghost kitchen’.
“I’m absolutely thrilled and look forward to joining the team, our franchisees, and team members on this incredible brand,” says Adrienne. “My priorities will be driving innovation, our consumer’s love of Pieology, and opening new markets for Pieology as we move forward.”