Pete First has joined the BrightStar Care executive team as the new Vice President of Franchise Development. First will be primarily responsible for the brand’s domestic franchise development.
Prior to joining BrightStar Care, First spent 14 years at Winmark Corporation, the franchisor for brands such as Play It Again Sports, Once Upon A Child, Plato’s Closet, Style Encore and Music Go Round.
During his tenure at Winmark, First awarded dozens of new franchise agreements annually and helped build the system to over 1,200 locations across North America. With his expertise in growing franchise brands, First plans to assist in achieving BrightStar Care’s goal to develop the brand through strategic and targeted growth.
“Pete has a rich history in franchising and he is a crucial addition to our Senior Leadership Team as he brings with him decades of experience and knowledge that will be pivotal in driving BrightStar Care’s expansion strategy in the years to come,” said Shelly Sun, CEO and Founder of BrightStar Care.
