Little Caesars, the global pizza chain, plans to significantly expand its international presence in 2022 after a strong 2021.
“Little Caesars has ambitious plans to continue expanding globally and is actively seeking franchisees interested in joining our world-renowned brand,” said Jeremy Vitaro, Little Caesars chief development officer.
“In the U.S., we’ve developed tailored incentives to assist franchisees in lowering startup costs and further penetrating markets, like the Northeast. From an international standpoint, we just opened our first restaurants in Russia and are in the process of opening several other new markets this year, including Ecuador and the United Kingdom.”
The brand is still focused on domestic growth, and will seek out multi and single-unit franchisees, with special incentives for military veterans and first responders. Little Caesars is on the hunt for franchisees in these areas:
- New England
- New York City
- Minneapolis
- Denver
- Pacific Northwest
After growing its presence in Latin America, Europe, the Middle East, Canada, the Caribbean and Asia Pacific over the last few years, the brand now seeks to expand into even more international territories:
- Brazil
- France
- Malaysia
- Netherlands
- Philippines
- United Arab Emirates
Little Caesars has expanded its development team to facilitate franchise development. Vitaro joined the pizza brand in 2021 as chief development officer in April 2021. Over the past year and a half, Little Caesars also hired Craig Sherwood as vice president of U.S. development, Marc DaSilva as vice president of international development and Basil Kazepis as vice president of real estate and construction.
The brand has also invested in its own technology platforms to help franchise owners the world over.
“The Little Caesars business model resonates with potential franchisees now more than ever following the popularity of our convenience-driven system throughout the pandemic,” said Vitaro.
“We saw a significant increase in Pizza Portal pickup and delivery usage during 2020 and 2021, and those ordering options remain a top choice for our customers today.”
