GNC, the leading health and wellness brand, has announced the signing of an exclusive franchise agreement with GCE ProdigID, an affiliate of the Ting Hsin Group. GCE ProdigID is a part of a conglomerate with significant experience in the food industry, and is therefore well-positioned to provide health and wellness solutions to the Taiwanese market.
“We are pleased to welcome GCE ProdigID as GNC’s new partner in Taiwan and look forward to supporting them as they serve consumers in Taiwan,” said Cheri Mullen, vice president, chief international officer, GNC.
“This new international franchising relationship is indicative of our growth and long-term viability as a business at a global scale. GCE ProdigID is an expert in the consumer space.”
“Their ability to understand the purchasing behaviors, product preferences and consumer needs in the market will enable great success for the GNC brand in Taiwan.”
GCE ProdigID will serve as the brand’s exclusive operator, and will be charged with growing the GNC brand across the country.
“Like GNC we share a passion for our customers and look forward to sharing innovative wellness solutions,” said Jackson Huang, chairman and CEO of GCE ProdigID.
“GNC’s scientific expertise is very impressive and makes them a unique partner in the marketplace.”
GNC has over 1,600 international locations dotted across 65 plus countries, and presence in nearly 20 countries across Asia.